The e.l.f. Cosmetics x Jen Atkin Collaboration Is Beyond Dreamy – Jaweb

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The e.l.f. Cosmetics x Jen Atkin Collaboration Is Beyond Dreamy

If you consider yourself a beauty fanatic, then there’s a good chance that you’re already familiar with Jen Atkin’s impressive career. And between being a veteran celebrity hairstylist, founder of hair care brand OUAI, and a new mom, she’s found time to add yet another title to that list: e.l.f. Cosmetics collaborator.

Perfect for busy women on-the-go, the limited-edition collection includes five beauty essentials (all housed in sleek, minimalistic packaging) and two bundles. In the lineup: a do-it-all neutral palette that offers eyeshadows, blush, bronzer, and highlighter; a coconut-scented facial mist infused with vitamin E; creamy eyeliner pencils; and a double-ended lipstick and liner duo that comes in three gorgeous shades. Of course, the collection wouldn’t be complete without a nod to Atkin’s specialty: a multi-tasking hair and brow pomade that helps keep both your arches and pesky flyaways in check. And, in true e.l.f. fashion, the individual products range from an affordable $5 to $14, with the lip kit costing $20.

At the collection’s virtual launch event, Atkin dished on why the collab was a no-brainer: “I realized how much e.l.f. and I have in common,” she said. “We share the same values that I wrote down when I first started OUAI and it’s so important for both of us to really work hard to create quality products with a really chic aesthetic at an accessible price point.” Two years in the making, the collection is finally here — and it doesn’t disappoint.

Another bonus? E.l.f. and Atkin are all about giving back. For every selfie posted from now until the end of May 2021 with the hashtag #elfmade, $1 will be donated to Girls Inc., a nonprofit dedicated to inspiring and mentoring the next generation of boss babes.

Hit that add-to-cart button before it’s too late: The collection is available now on the brand’s website and drops on Ulta.com and in Ulta stores on April 18.

We only include products that have been independently selected by Bustle’s editorial team. However, we may receive a portion of sales if you purchase a product through a link in this article.

The e.l.f. Cosmetics x Jen Atkin Collaboration Is Beyond Dreamy Wire Services/ Bustle.

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